about
About me

I have not only advised organizations. I have led them.

I am a consultant, systemic and agile coach, and interim manager. My work combines many years of leadership experience with a systemic perspective, methodological clarity and a strong focus on execution.

25+ years of leadership experience 6 years as managing director Systemic coach Agile coach Interim management
Guido Körfer
Guido Körfer Former managing director. Consultant for organizational development. Systemic and agile coach.
My path

From agency leadership to organizational development.

For many years, I worked in international marketing and communications agencies, led teams, advised clients, developed organizations and took responsibility for change processes. It was rarely only about communication. It was always also about leadership, structure, culture, collaboration and execution.

As managing director, president and CEO, I led organizations in demanding situations: growth, restructuring, new teams, changing market conditions, post-merger integration, transformation projects and high expectations from clients, employees and shareholders.

Today, I bring this experience into consulting, coaching and interim management. Not as theory from the outside, but with an understanding of how change in organizations actually works.

My ambition: create clarity, strengthen leadership and support change in a way that becomes effective in everyday work.
What I bring

Leadership experience meets coaching expertise.

Experience

Managing Director, Havas Düsseldorf
President, McCann Health Germany
CEO, WEFRA LIFE
Interim mandates in marketing and IT
Transformation, restructuring and business development

Education & qualifications

Degree in Business Administration, University of Cologne
Executive Education, Wharton School, USA
Systemic Coach, INeKO / University of Cologne
Agile Coach, me&company / IHK
i-TYPE personality diagnostics, certified coach
Authorized INQA Coach, BAFA-certified
What I stand for

Clarity, responsibility and execution.

01

Clarity

I help structure complex situations, clarify roles and restore decision-making capability.

02

Leadership

Change needs people who take responsibility, provide orientation and communicate effectively.

03

Collaboration

Teams become effective when goals, roles, expectations and ways of working are clarified together.

04

Transfer

Good consulting does not end with the workshop. What matters is what changes afterwards in everyday work.

Mandates & career stages

Experience from different organizations and change contexts.

Havas Executive management · Transformation
McCann Executive management · Consulting
WEFRA LIFE CEO · Restructuring
Pluxee / Sodexo Brand relaunch · Transformation
RTL AdAlliance Team & organizational development
WDR Coaching · Workshops · Consulting
Corza Medical Omnichannel · Strategy
Lifta Marketing · Team development
Alfa Romeo Interim marketing management
Further mandates Transformation · Leadership · Collaboration
Let us talk

Are you facing change, role clarification or a next development step?

Then the first step is not a ready-made program, but a clear understanding of your situation. In an initial conversation, we clarify what is at stake and which next step makes sense.

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