I am Guido Körfer – interim manager, systemic and agile coach and consultant for organizational development.
As a former CEO with 25 years of experience in marketing, HR, IT, and organizational development, I support companies in successfully managing transformations.
Whether change processes, post-merger integration, or agile leadership: I accompany companies through complex change processes – with an analytical perspective, operational experience, and a strong attitude.
My Roles
I work with organizations in three different roles. What all of them have in common: a holistic perspective, empathy, and the will to make an impact.
Interim Manager for Marketing, HR & IT
As a PMO and transformation manager, I am responsible for complex projects in marketing, HR, and IT. I lead transformation and change projects and implement rebranding campaigns.
Systemic and Agile Coach
Consultant for organizational development
I develop structures, cultures, and processes – with a holistic perspective. Whether it’s corporate purpose, leadership, or change communication: I approach consulting with practical experience.
Interim Manager für Marketing, HR & IT
My clients typically straddle the boundaries between marketing, HR, and IT. Often, they report directly to the board and management.
Selected mandates:
Pluxee (formerly Sodexo BRS)
Role: PMO Marketing &
Organizational Development
- Managing the brand relaunch
of Sodexo BRS to Pluxee in
Germany and Austria -
Coordination with
international stakeholders
(Paris, Vienna, Frankfurt) -
Management of the campaign
rollout
(paid social, print, out-of-home,
mailings) -
Organization of trade fairs
and speaking slots for top
management - Koordination der internen und externen Kommunikation
- Umsetzung einer ESG-Zertifizierung und interner Great Place to Work-Befragung
- Reorganisation des Marketingteams inkl. Rollenklärung
- Auswahl und Steuerung externer Agenturen
Corza Medical
Role: PMO Marketing
- Development of a digital marketing strategy for the product TachoSil
- Conducting expert interviews in ten countries
- Leading persona and customer journey workshops
- Building a cross-channel omnichannel approach
- Alignment with international markets
- Development of a content marketing concept
- Implementation of communication measures for various target groups
Lifta Groupe
Role: PMO Marketing & Organizational Development
- Realignment of the marketing strategy in a dynamic market environment during the Covid-19 pandemic
- Coaching the marketing team to strengthen ownership and implementation skills
- Analysis and optimization of team structure and work processes
- Coordination of an agency tender process
- Onboarding and management of the new agency
- Development and implementation of a new marketing campaign (TV, print, online)
- Support of the change process in close coordination with executive management
Alfa Romeo
Role: Interim Head of Advertising
- Development and implementation of national advertising campaigns
- Management of agencies in creation, media, and event marketing
- Planning and controlling of the media budget
- Management of sponsorship and trade fair activities
- Communication with the dealer network and association
- Press and public relations work
- Organization and execution of press conferences and press test drives
Systemic and Agile Coach
As a systemic and agile coach, I support leaders, teams, and organizations through change processes – with a focus on self-reflection, personal responsibility, and solution-oriented action.
For me, coaching is not a tool but a mindset: I follow a humanistic view of people and work in a resource-oriented way, with a clear eye for patterns, dynamics, and interdependencies within the system. I combine solid coaching methodology with my own leadership experience and a deep understanding of the challenges of modern working environments.
Whether it’s leadership development, team coaching, or support in an agile context – I help my clients gain clarity, improve collaboration, and develop new perspectives.
My coaching formats are designed for organizations that want not only to manage transformation but to actively shape it – fostering a culture based on trust, clarity, and adaptability.
Selected mandates:
RTL AdAlliance
Role: Systemic Coach & Organizational Consultant in the Post-Merger Process
- Diagnosis and development of team and leadership culture within an integrative change process
- Executive and team coaching for various business units (Sales, Product, Marketing)
- Sparring partner for the management board on collaboration, leadership, and organizational structure
HDI Insurance
Role: Systemic and Agile Team Coach
-
- Support for the realignment of the marketing team
- Development of a new mission statement including vision, purpose, and value proposition
- Improved team processes, role clarity, and collaboration
Stadtsparkasse Düsseldorf
Role: Executive and Team Coach
- Supporting regional market executives in the context of organizational development
- Workshops on leadership, communication, and future readiness
- Promoting an open dialogue culture and solution-oriented collaboration
DEUTZ AG
Role: Systemic and Agile Team Coach
- Development and delivery of various training formats
- Introduction of creativity techniques and agile methods to foster ideas
- Strengthening of a modern innovation culture and cross-team communication
Westdeutscher Rundfunk
Role: Executive and Team Coach
- Member of the coach pool
- Individual coaching for executives
- Team development
Organizational Development Consultant
As a systemic consultant and change coach, I support companies in positioning themselves structurally, culturally, and strategically for the future. My consulting approach is pragmatic, participatory, and well-founded – spanning from work on purpose, to business modeling, through to change communication and the optimization of operational processes.
The goal is to sustainably strengthen an organization’s flexibility and performance – involving the people who drive it. For me, organizational development is also an innovation driver: using methods such as problem diagnosis, idea development, facilitation, and intervention, I accompany cultural change and create viable solutions.
The following services I offer:
- Strategy development (vision, mission, positioning, business model, and value proposition)
- Structural change (reorganization, merger, establishment of new departments)
- Leadership & collaboration (leadership guidelines, role clarification, communication culture)
- Team development (roles, interfaces, conflict resolution)
- Support for change processes (change and transformation)
- Cultural change (values work, mindset development)
- Communication consulting and training
- Consulting on agility & New Work (Scrum, Kanban, Holacracy, etc.)
Selected mandates:
Leading agency group in the healthcare sector
Role: Organizational Consultant
- Analysis and reorganization of the agency
- Establishment of new team structures and processes
- Introduction of agile mindsets and ways of working into daily agency operations
Internationally operating retailer from northern Germany
Role: Agile Coach & Organizational Development Consultant
- Consulting for the international brand marketing team
- Introduction of agile methods and creativity techniques
- Improved collaboration and advanced digital transformation
Internationally operating premium liqueur manufacturer
Role: Organizational Development Consultant HR & Marketing
- Introduction of agile principles into the organization
- Coaching the teams to improve internal collaboration
- Support for cultural change and agile transformation
Leading German research organization (various institutes)
Role: Consultant for Business Development & Marketing
- Consulting institute management on positioning and acquisition
- Workshops on persona, customer journey, and value proposition
- Sparring on strategic trade fair planning and industry collaborations
About me
Career Background
- 25 years of experience as a manager in international marketing agencies (including BBDO, Red Cell, Havas, McCann, WEFRA)
-
Industry-side roles, including for Alfa Romeo Germany
-
6 years as managing director of agencies with up to 150 employees
-
Marketing communications consultant for national and international clients
-
PMO in complex brand relaunches and transformation projects
-
Currently working as a systemic and agile coach for SMEs and corporations
-
Advisor and facilitator in change processes, post-merger projects, and cultural transformation
-
Developer of organizations, mentor for executives, and communicative sparring partner on equal footing
Qualifications & Education
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Diplom-Kaufmann (University of Cologne)
-
Systemic Coach (INeKO / University of Cologne)
-
Certified Agile Coach (me&company / IHK Düsseldorf)
-
Certified i-TYPE Personality Consultant
-
Executive Education: Leadership Program (University of Philadelphia / Wharton School)
-
Certified Specialist in Marketing & Communication (WAK Cologne)
-
Authorized INQA Coach and BAFA-listed Consultant for SMEs
Ich freue mich über Ihre Kontaktanfrage:
- guidokoerfer.consulting
- Tel: +49 173 2126211
- E-Mail: gk@guidokoerfer.consulting
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