CHANGE IS WHAT PEOPLE FEAR MOST.

FJODOR MICHAILOWITSCH DOSTOJEWSKI (1821-1881)
about
I am Guido Körfer – interim manager, systemic and agile coach and consultant for organizational development.

As a former CEO with 25 years of experience in marketing, HR, IT, and organizational development, I support companies in successfully managing transformations.


Whether change processes, post-merger integration, or agile leadership: I accompany companies through complex change processes – with an analytical perspective, operational experience, and a strong attitude.

about
about

My Roles

I work with organizations in three different roles. What all of them have in common: a holistic perspective, empathy, and the will to make an impact.

Interim Manager for Marketing, HR & IT

As a PMO and transformation manager, I am responsible for complex projects in marketing, HR, and IT. I lead transformation and change projects and implement rebranding campaigns.

Systemic and Agile Coach

I guide leaders and teams through change processes with attitude and experience. As a systemic and agile coach, I create transparency, strengthen self-responsibility, and improve collaboration.

Consultant for organizational development

I develop structures, cultures, and processes – with a holistic perspective. Whether it’s corporate purpose, leadership, or change communication: I approach consulting with practical experience.

about
about

Interim Manager für Marketing, HR & IT

My clients typically straddle the boundaries between marketing, HR, and IT. Often, they report directly to the board and management.

Selected mandates:

 

Pluxee (formerly Sodexo BRS)

Role: PMO Marketing &
Organizational Development

  • Managing the brand relaunch
    of Sodexo BRS to Pluxee in
    Germany and Austria
  • Coordination with
    international stakeholders
    (Paris, Vienna, Frankfurt)

  • Management of the campaign
    rollout
    (paid social, print, out-of-home,
    mailings)

  • Organization of trade fairs
    and speaking slots for top
    management

  • Koordination der internen und externen Kommunikation
  • Umsetzung einer ESG-Zertifizierung und interner Great Place to Work-Befragung
  • Reorganisation des Marketingteams inkl. Rollenklärung
  • Auswahl und Steuerung externer Agenturen 


Corza Medical

Role: PMO Marketing

  • Development of a digital marketing strategy for the product TachoSil
  • Conducting expert interviews in ten countries
  • Leading persona and customer journey workshops
  • Building a cross-channel omnichannel approach
  • Alignment with international markets
  • Development of a content marketing concept
  • Implementation of communication measures for various target groups

 

Lifta Groupe

Role: PMO Marketing & Organizational Development

  • Realignment of the marketing strategy in a dynamic market environment during the Covid-19 pandemic
  • Coaching the marketing team to strengthen ownership and implementation skills
  • Analysis and optimization of team structure and work processes
  • Coordination of an agency tender process
  • Onboarding and management of the new agency
  • Development and implementation of a new marketing campaign (TV, print, online)
  • Support of the change process in close coordination with executive management

 

Alfa Romeo

Role: Interim Head of Advertising

  • Development and implementation of national advertising campaigns
  • Management of agencies in creation, media, and event marketing
  • Planning and controlling of the media budget
  • Management of sponsorship and trade fair activities
  • Communication with the dealer network and association
  • Press and public relations work
  • Organization and execution of press conferences and press test drives
about
about

Systemic and Agile Coach

As a systemic and agile coach, I support leaders, teams, and organizations through change processes – with a focus on self-reflection, personal responsibility, and solution-oriented action.

For me, coaching is not a tool but a mindset: I follow a humanistic view of people and work in a resource-oriented way, with a clear eye for patterns, dynamics, and interdependencies within the system. I combine solid coaching methodology with my own leadership experience and a deep understanding of the challenges of modern working environments.

Whether it’s leadership development, team coaching, or support in an agile context – I help my clients gain clarity, improve collaboration, and develop new perspectives.

My coaching formats are designed for organizations that want not only to manage transformation but to actively shape it – fostering a culture based on trust, clarity, and adaptability.

 

Selected mandates:

 

RTL AdAlliance

Role: Systemic Coach & Organizational Consultant in the Post-Merger Process

  • Diagnosis and development of team and leadership culture within an integrative change process
  • Executive and team coaching for various business units (Sales, Product, Marketing)
  • Sparring partner for the management board on collaboration, leadership, and organizational structure

 

HDI Insurance

Role: Systemic and Agile Team Coach

    • Support for the realignment of the marketing team
    • Development of a new mission statement including vision, purpose, and value proposition
    • Improved team processes, role clarity, and collaboration

 

Stadtsparkasse Düsseldorf

Role: Executive and Team Coach

  • Supporting regional market executives in the context of organizational development
  • Workshops on leadership, communication, and future readiness
  • Promoting an open dialogue culture and solution-oriented collaboration

 

DEUTZ AG

Role: Systemic and Agile Team Coach

  • Development and delivery of various training formats
  • Introduction of creativity techniques and agile methods to foster ideas
  • Strengthening of a modern innovation culture and cross-team communication

 

Westdeutscher Rundfunk

Role: Executive and Team Coach

  • Member of the coach pool
  • Individual coaching for executives
  • Team development
about
about

Organizational Development Consultant

As a systemic consultant and change coach, I support companies in positioning themselves structurally, culturally, and strategically for the future. My consulting approach is pragmatic, participatory, and well-founded – spanning from work on purpose, to business modeling, through to change communication and the optimization of operational processes.

The goal is to sustainably strengthen an organization’s flexibility and performance – involving the people who drive it. For me, organizational development is also an innovation driver: using methods such as problem diagnosis, idea development, facilitation, and intervention, I accompany cultural change and create viable solutions.

 

The following services I offer:

  • Strategy development (vision, mission, positioning, business model, and value proposition)
  • Structural change (reorganization, merger, establishment of new departments)
  • Leadership & collaboration (leadership guidelines, role clarification, communication culture)
  • Team development (roles, interfaces, conflict resolution)
  • Support for change processes (change and transformation)
  • Cultural change (values work, mindset development)
  • Communication consulting and training
  • Consulting on agility & New Work (Scrum, Kanban, Holacracy, etc.)

 

Selected mandates:

 

Leading agency group in the healthcare sector

Role: Organizational Consultant

  • Analysis and reorganization of the agency
  • Establishment of new team structures and processes
  • Introduction of agile mindsets and ways of working into daily agency operations

 

Internationally operating retailer from northern Germany

Role: Agile Coach & Organizational Development Consultant

  • Consulting for the international brand marketing team
  • Introduction of agile methods and creativity techniques
  • Improved collaboration and advanced digital transformation

 

Internationally operating premium liqueur manufacturer

Role: Organizational Development Consultant HR & Marketing

  • Introduction of agile principles into the organization
  • Coaching the teams to improve internal collaboration
  • Support for cultural change and agile transformation

 

Leading German research organization (various institutes)

Role: Consultant for Business Development & Marketing

  • Consulting institute management on positioning and acquisition
  • Workshops on persona, customer journey, and value proposition
  • Sparring on strategic trade fair planning and industry collaborations
about
about

About me

Career Background

  • 25 years of experience as a manager in international marketing agencies (including BBDO, Red Cell, Havas, McCann, WEFRA)
  • Industry-side roles, including for Alfa Romeo Germany

  • 6 years as managing director of agencies with up to 150 employees

  • Marketing communications consultant for national and international clients

  • PMO in complex brand relaunches and transformation projects

  • Currently working as a systemic and agile coach for SMEs and corporations

  • Advisor and facilitator in change processes, post-merger projects, and cultural transformation

  • Developer of organizations, mentor for executives, and communicative sparring partner on equal footing

Qualifications & Education

  • Diplom-Kaufmann (University of Cologne)

  • Systemic Coach (INeKO / University of Cologne)

  • Certified Agile Coach (me&company / IHK Düsseldorf)

  • Certified i-TYPE Personality Consultant

  • Executive Education: Leadership Program (University of Philadelphia / Wharton School)

  • Certified Specialist in Marketing & Communication (WAK Cologne)

  • Authorized INQA Coach and BAFA-listed Consultant for SMEs

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